The platform is rolling out a new feature that allows them to lessen the quantity of AI-made media appearing in their streams. This move comes as the platform disclosed that it now features in excess of 1 billion content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This shift aligns with a rise in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A considerable share of this output is considered mass-produced AI material, a term for substandard, factory-style content that is often illogical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, including computer-generated images to informative clips, and we aim to provide users the option to see more or less of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 m pieces of content are added to the service daily, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI-generated videos they view by using the “manage topic” setting in the app and picking the AI content topic. Additional categories that can already be controlled under the tool encompass current affairs, style, cosmetics, and dance.
Platform Guidelines
Its policies mandate creators to tag convincing AI-generated content, and it prohibits malicious fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the app will from now on apply an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is aimed to help prevent users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is additionally establishing a two million dollar AI literacy fund for professionals and organizations to produce learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on educating coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, during controversy over intentions to cut jobs for a large number of review team members in Britain. The company is expected to reduce a significant number of roles in its trust and safety team in London, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a extensive automated help is making a difference operate efficiently.”
